Many companies no longer require candidates to submit cover letters—but that doesn’t mean you shouldn’t write one. A well-written, well-structured cover letter could set you apart from the competition. Here’s how to nail it. 

Open with enthusiasm. Start with a clear, specific statement about why this role excites you. Generic praise won’t stand out, so mention the company, position, and mission specifically. 

Make the match. Connect your experience directly to what the job requires. Don’t expect the reader to make the leap—spell it out clearly and concisely (without repeating your resume). 

Reference personal connections. If you’ve used the company’s products or feel a personal tie to their mission, say so. Personal context builds credibility. 

Add relevant extras. Highlight special skills (like video editing and proofreading), unique lived experiences (like internships and volunteer activities), or aligned values (like inclusion and teamwork). 

Address concerns. If your resume has gaps, short stints, or a major career switch, briefly explain the context. A direct, confident tone can preempt doubt. 

End with impact. Anyone can work, but valued employees contribute, so express your eagerness to contribute to the company’s specific mission or bottom line.
This tip is adapted from “Cover Letters Still Matter—Even If They’re Not Required” by Joel Schwartzberg.
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