When you’re told you need to be more strategic, it’s tempting to feel defensive. But it’s more productive to take the feedback in stride and demonstrate your skill proactively. Here’s how to make this integral part of your leadership more visible to others.

Make strategy feel real. Use storytelling and visuals to transform abstract ideas into relatable, memorable concepts. A compelling narrative or visual model connects individual actions to broader goals, helping stakeholders understand your strategy’s context and purpose.

Leverage a recognizable framework. Different stakeholders interpret strategy in their own ways. Use a shared framework—like OKRs or KPIs—to create alignment, making it clear how each team’s efforts contribute to the organization’s larger strategic picture.

Create “sensemaking” opportunities. Help stakeholders connect your strategy to their own goals. Facilitate discussions linking their work to the bigger picture, encouraging questions like, “How does this initiative support our long-term objectives?” 

Build reflection into your routine. High-pressure demands can push strategy aside. To keep it front and center, regularly reflect on how today’s work helps you adapt to future challenges. Consistent, small check-ins ensure strategy remains part of your daily leadership.
This tip is adapted from “When You’re Told You’re Not Strategic Enough,” by Luis Velasquez.
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