Giving constructive feedback can be awkward, but avoiding it doesn’t just hurt performance—it deprives employees of a sense of purpose. Once basic job needs are met, people crave meaning. Your feedback can provide it by reinforcing growth, impact, and recognition. Here’s how.

Focus on mastery. People find meaning in the process of getting better at something. Give feedback that helps employees build skills—not just correct mistakes. Assign challenges, provide support, and let them struggle before stepping in to help. Growth happens through effort, not easy wins.

Connect work to impact. Work feels more meaningful when employees see the difference they make. Don’t just say “good job.” Explain how their work influenced a project, client, or the company. People find purpose when they see the real-world effects of their contributions.

Make employees feel seen. Employees want to know their work is noticed. Feedback isn’t just about critiquing performance—it’s about forging connections. Ask questions, listen, and offer actionable next steps. Show them you’re invested in their development, not just their output.
This tip is adapted from “Why Feedback Can Make Work More Meaningful” by Rachel Pacheco.
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