Your social media presence can make or break your job search. By managing your social media presence strategically and professionally, you can expedite your search and open new opportunities. Here’s how.
 
Scrub your socials. Before starting your job search, conduct a digital spring cleaning. Remove any sensitive or unprofessional information from your public accounts. Make your personal profiles private and be deliberate about your public posting. This ensures potential employers see only what you want them to.
 
Optimize your profiles. Enhance your visibility by optimizing your LinkedIn and other networking profiles. Highlight your experience and expertise using keywords from job postings of your target companies. Your profile should appeal to both recruiters and algorithms.
 
Expand your reach. Grow your professional network. Connect with a mix of contacts on LinkedIn to increase your visibility, and build strong relationships that can surface job opportunities. These connections can also vouch for you when the time comes.
 
Craft a compelling narrative. Announce your job search with a well-crafted message. Customize it based on your career stage and the audience you’re trying to reach.
 
Be social. Remember, it’s “social” media. Post consistently to keep your network informed and engaged. Share updates on your activities, accomplishments, and perspectives. And engage with others’ content to build a supportive community.
This tip is adapted from “Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity,” by Rebecca Knight